





Hi! I am Tat 👋
Hi, I’m Tat. I build AI products and systems that give people more room to play.
I’m a hands-on Product Design Lead with 20+ years in design and a soft spot for turning complicated things into useful tools. These days, I own product design at Masava, helping US beverage distributors and sales reps work smarter. Brand automation is my long-running obsession: turning brand DNA into systems people and AI can actually use.
Exploring the Future with AI for Design Agencies & Marketers!
I share every new style I discover with YOU, my amazing community on LinkedIn 🍓
My Story
I'm thrilled to harness the power of AI technologies, bringing over 20 years of design expertise to create groundbreaking, value-driven user experiences that push the boundaries of what's possible.
Dev 2024 – Present
Fountding Product Designer
Mailchimp
I own product design at Masava, where we’re building an AI-powered platform for US beverage distributors. Orders, inventory, sales, and a lot of moving parts. I work with our founder and engineers to turn that complexity into tools that help sales reps spot opportunities and make smarter decisions. Making complicated things feel simple is very much my kind of fun.

May 2023 – Dec 2024
Product Design Lead
Chord
The Commerce Data Platform Built for Growth
As the Product Design Lead at Chord, I’m at the heart of crafting innovative experiences that blend data, design, and a dash of magic. From breathing life into new features and building ultra-flexible design systems to pioneering AI-driven visuals that turn heads. Stay tuned as we shape the future of data-driven design, one pixel at a time!
Feb 2019 – Jan 2023
Design Automation Lead
Mailchimp
Over my four-year journey at Mailchimp as a Design Automation Lead, I made impactful contributions and gained invaluable experience shaping innovative design solutions.
Jan 2017 – Feb 2019
Founding Designer & Product Design Lead
Sawa – AI graphic designer
In 2017, I was invited to join the core team at Sawa, a first-of-its-kind automated graphic design platform, to lead the mission of automating human design decisions. As an experienced full-stack designer with an algorithmic mindset and a passion for cutting edge technologies, I quickly realized this was my calling. Following a successful debut at Techstars, Sawa was acquired by Mailchimp in 2019. We integrated our tech into the platform as “Creative Assistant”.
The Before
10+ years in design
From childhood, I knew design was my path. With a background in Industrial Design and a Master’s in Graphic Design, I founded a design agency where I created brands, guidelines, websites, and apps—always pushing for innovation and impactful, forward-thinking solutions.

Recent Projects
Fresh Out of the Creative Oven

New website

Data Activation

Dynamic Audiences Hub

Unique AI Imagery Style
Testimonials
Don't Just Take Our Word for It – Hear It from the People Who Really Matter!

Chelsea Bullock
Vice President of Product, Chord
Tat is a design and development powerhouse whose growth mindset, sparkling intelligence, magnetic humor, and top-tier communication and collaboration skills make her a gem any team or client would be *lucky* to partner with."

Michelle Quiles
Senior Product Manager, Intuit Mailchimp

Jennifer Gibson
Senior Director of Product Development, Intuit Mailchimp

Francis Tao
Senioor Product Manager, Mailchimp
If I am the father of Sawa, then Tatiana would undoubtably be its mother. No other person has had a larger or more critical impact on our success. It is difficult to put Tatiana into a traditional job title box. Is she a graphic designer? UI/UX designer? Industrial and systems designer? Engineer? Inventor? Entrepreneur? Intrepreneur? Experienced agency creative? Product Manager? Project Manager? Data Science Integrator? Prototype and pitch specialist?
The honest answer is yes, all of the above. In short, Tatiana invents delightful solutions to complex problems.
Her solutions are always flexible, automated, intelligent, and scalable -- and she does whatever needs doing to drive it not just to completion but to customer satisfaction. In a world where salaries and benefits alone do not make a great product team, Tat's passion and her internal engine of innovation sparks that culture wherever she goes. Grateful to have had her as my right hand for 5 years."

Maya Wilson
Director of Data Science, Intuit Mailchimp

Ivan Shevchenko
Staff Software Engineer, Intuit Mailchimp
She has a talent for tuning into the Why and learning the customer's Problem and then an enormous capacity for working toward the solution until it’s built.
Above all Tat is a talented Designer, and all things she creates are exclusively beautiful from visual designs to user experiences, to systems, ideas, decks and boards, and charts. Tat is very entrepreneurial and she’s a natural thought leader. For the 7 years that we worked together with Tat on the same team, I’ve seen her wearing different hats and solutioning for very different phases from early idea drafts when we first joined Sawa startup to complex integration challenges when it was acquired by Mailchimp.
Tat is a great communicator, no matter the size of the team she would always be successful in rallying people around the right problem and working out the solution, as a team."
🎉You made it
to the end, thank you!
Curious about AI products, brand systems, or making complicated things work? I’m always happy to compare notes.
































